Minister for Culture, Tourism and Civil Aviation Ram Kumar Shrestha asked the local tourism entrepreneurs to come forward to integrate themselves in the mainstream tourism.
Addressing the inaugural ceremony of the 3rd Eastern Regional Tourism Fair-2014 at Damak in Jhapa today, he said that it was a great time to promote tourism regionally to strengthen the national economy.
Acting chief executive of Nepal Tourism Board (NTB) Subash Nirola, on the occasion, stressed that it was necessary to work together among the stakeholders of tourism across the country for the promotion of tourism in regional level. Emphasising on the marketing of tourism product for economic benefit, he said that linking tourism product with market and establishing business to business network is the great challenges at present.
The three-day fair is being organised with the key objective to identify Nepal as a tourist destination, to promote domestic tourism, promote and encourage cross-regional tourism between the eastern region and the other development regions.
It has also aimed at promoting domestic tourism, identifying tourist destinations as well as various tourism heritages around the country and also promoting home stay, exchange of information about various national and regional institutions associated with tourism, spreading awareness to uplift the living standards of rural areas and initiation of poverty alleviation.
Some 47 travel trade industries, tourism institutions and associations from different parts of the country are participating in the fair.

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