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PATA to hold travel mart, bloggers meet

Pacific Asia Travel Association (PATA) Nepal chapter today announced Bloggers Conference 2015 and Himalayan Travel Mart 2016.
To be organised in coordination with Tourism Ministry, Nepal Tourism Board (NTB), Nepal Airlines Corporation (NAC) and private sector, the conference and travel mart are planned to be held in Kathmandu to revive tourism industry through marketing and promotional activities, president of PATA Nepal chapter Suman Pandey said, adding that the mega tourism event that aims at bringing in foreign buyers and a number of tourism professionals from various tourist generating countries will be held on May 29, 2016 to mark International Everest Day.
The preparation of the conference will send a positive message to visitors that Nepal is ready to welcome tourists anytime,” Pandey said, adding that PATA has decided to hold a first ever Bloggers conference by the end of September. Aimed at bringing at least 50 top bloggers from around the world to Nepal and give them a first-hand instant update on the country’s various locations and experiences, the campaign is expected to promote the tourism through the digital media platform. Likewise, PATA Nepal chapter is also planning to organise a familiarisation trip for tour operators from around the globe this year.
The second executive committee meeting of PATA Nepal chapter decided to organise the Himalayan Travel Mart, a business-to-business event, where buyers with an interest in Nepal and the Himalayan region come from all over the world. Sellers will comprise agents selling the Himalaya SAARC region and similar destinations anywhere in the world.
Earlier, Nepal Tourism Board (NTB) had planned to organise travel mart but the board has been involved in the controversy delaying travel mart.
The first Himalayan International Travel Mart was organised by Nepal Association of Tour and Travel Agents (NATTA) in 2005, attracting the participation of more than 200 tour operators from South and Southeast Asian countries.
Tourism sector – one of the largest foreign currency earners – was hit hard by thee devastating earthquake on April 25 and subsequent aftershocks that floored many world heritage sites.
However, according to the PATA Nepal chapter the tourism industry remains resilient and optimistic about executing a turnaround in the medium to the long term with concerted efforts from all the stakeholders and support from the government despite estimated damage and losses.